Short Form Video · Script Writing

Short Form Video Script Tips That Actually Drive
Views

Reels, Shorts, TikTok — the rules are the same. Here's what they are.

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UNIVERSAL SHORT FORM SCRIPT RULES
  • Open with tension, not context — context is earned after attention is given
  • One idea per video — trying to cover too much kills pacing and watch time
  • Speak to one person, not an audience — 'you' always outperforms 'everyone'
  • Cut every word that doesn't earn its place — padding kills retention
  • End before they expect it — leaving them wanting more drives replays
EXAMPLE FIX
BEFORE
So I've been doing a lot of research lately and I found some really interesting things I want to share with all of you today...
AFTER
Most creators never figure this out. Here's the script mistake that's costing you views.
This creates curiosity and improves retention instantly.